Digital is transforming the in-store experience for customers. Our study shows that 42% of in-store shoppers search for information online while in-store. For ...
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Stores can grab consumers' attention through search results and a retailer's mobile site or app. Online research has limited what consumers expect from stores; ...
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Nov 4, 2014 · Using insights gleaned from new research, this article investigates the impact of digital on in-store shopping, debunks common retail myths, ...
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Nov 17, 2014 · New research from Google conducted with Ipsos Media CT and Sterling Brands suggests that the relationship between digital and in-store shopping ...
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Nov 13, 2014 · New Research Shows How Digital Connects Shoppers to Local Stores ... “With two in three consumers not finding the information they need in-store ...
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How Local Retailers Can Use Digital to Connect With Consumers
agency.googleblog.com › 2014/10 › ho...
Oct 29, 2014 · Our report debunks three common myths about the impact of digital on in-store shopping. Retailers can use these insights to find ways to connect ...
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