PIM is a tool for centralizing, organizing, and distributing all the essential details about a business's products. It speeds up the management of product information across all sales channels, making sure all your product content is consistent and up-to-date.

A Product Information Management (PIM) solution is a business application that provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels.

The PIM Process captures the steps to be followed when implementing a PIM system or following a PIM cycle. “Principled, systematized, and collaborative processes to collect, process, analyze, store, share and use data and information to enable evidence-informed action for quality protection outcomes.”