The local products inventory feed is a list of the products you sell in each store. Some attributes are required for all items, some are required for certain types of items, and others are recommended.

The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google.

Also known as “product data feed” or simply “data feed,” a product feed is essentially a CSV, TXT, XML, or JSON file that holds the product data that marketplaces, search engines, and social commerce platforms utilize to display product listings.

You must have a local brick and mortar business location where customers can physically visit, view, and purchase the desired item. If you require customers to be a club or store member to purchase products, you're ineligible to participate in local inventory ads and free local product listings.