As a business owner, you use the Google Merchant Center to set up and maintain your product listings. While you can add products to Google Shopping for free, you can also use paid Google Ads to promote and advertise your products across Google's various domains.

To sign up, you'll need a Google account. If you don't have one yet, you can create one for free here. Then go to Merchant Center to tell us about your business, choose where your customers will check out (on your website or at your local store), and add your products.